AFarmers
The parent brand
"Attain knowledge & grow profits." The organisation behind the community, the media work and the corporate services.
About AFarmers
One farmer community, three names
AFarmers is a Kenyan farming organisation built around one farmer community. Under the AFarmers name sit the Africa Farmers Club - where farmers connect and learn - and AFarmers Media - the shows that carry farming knowledge to a mass audience - alongside services for the businesses and organisations that work with farmers.
Africa Farmers Club
The community
A farmer-owned, farmer-led community where members ask questions, share what works and meet at visits and clinics.
AFarmers Media
The media arm
"Connect, Learn & Grow." Farming shows and channels that carry practical knowledge to a mass audience.
Vision
Improve African farmers' livelihood and contribute to food security all over Africa.
Mission
Empower farmers by helping them connect, learn and grow profits.
Our story
It started with 0.25 acres at Athi River
In 2007, AFarmers was a quarter-acre farm in Machakos County. When a buyer walked away from 75,000 cabbages at harvest, the search for answers became a Facebook group - and the group became the Africa Farmers Club.
Today that community sits alongside AFarmers Media and services for agri businesses, with recognition including the AgriFin Awards 2021.
Read our full journeyFounder
Noah Nasiali Kadima
Social Entrepreneur, Farmer & Agritech Innovator
Noah Nasiali Kadima is a social entrepreneur, farmer with over 20 years of experience, soil health specialist, and founder of Afarmers AgriTech & Leadership Center and Afarmers HortLive Media. He leverages agritech, digital media, farmer education, and strategic partnerships to drive sustainable agricultural transformation, empower rural communities, and create opportunities for young people. Through his extensive farmer networks and digital platforms, Noah helps development organizations, agribusinesses, and impact-driven partners reach, engage, and empower targeted farming communities with the knowledge, innovations, and solutions they need to thrive. His mission is to build a more resilient, inclusive, and prosperous African agricultural sector.
In the media
Where the story has been told
- Facebook newsroom - Growing a Farming Community Across Africa (2020)
- Food Tank - Feature on the Africa Farmers Club founder (2019)
- Global Landscapes Forum - GLF Nairobi 2023 speaker - smallholder supply chains (2023)
- Devex - Organisation profile - Africa Farmers Club (AFFAC) (listed)
Recognition
Awards and mentions
- AgriFin Awards 2021 Recognition for AFarmers' work with smallholder farmers.
- Machakos ASK Show award Award for tomato and watermelon exhibits at the Machakos Agricultural Society of Kenya show.
- IDEO recognition Recognition linked to farmer-centred design work.
- Media award 2021 A media-sector award for AFarmers Media's work with farmers.